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Gelatine, for natural beauty comes from within
Nowadays women in the western world are regarded as beautiful if they have smooth skin and silky, shiny hair. Yet many women – and men – are dissatisfied with their appearance, hence the ever-increasing number of cosmetic treatments.
The American Academy of Cosmetic Surgery states that in the year 2002 some 860,000 people in the USA alone underwent cosmetic surgery1. This figure is rising, in Europe as well as the USA. Those who don't want cosmetic surgery or who can't afford it, try expensive make-up and shampoos or the latest brand of nail varnish to make themselves feel more beautiful. However, it's really no secret that natural beauty is not just a question of appearance and cosmetics it also comes from within.
From the outside and from within: Collagen protein for the skin

The collagen protein gelatine helps the young and old to stay naturally beautiful. Collagen protein is produced by the body itself, which makes the skin taut and firm. It binds water and thus raises the moisture content of the skin to make it appear smooth and soft. The amount of collagen in the skin begins to decrease once we reach the age of 24. The remaining collagen is no longer as effective as it was in our very early years. Gelatine, a high quality, natural protein, helps the connective tissue, ensuring taut und firm skin. Gelatine taken orally is absorbed directly into the blood stream, through which it is transported directly to where it is needed, the connective tissue.
Creams and lotions often contain collagen to provide the skin with moisture. Collagen protein consumed with food has a greater impact on connective tissue. This means that treating the skin with collagen protein is particularly effective when acting from within.
In particular, gelatine ensures enhanced hydration of the skin. This reduces the formation of wrinkles. If they have already appeared the depth of them can be noticeably narrowed through the intake of gelatine.
 1Total number of patients treated by members of the American Academy of Cosmetic Surgery (AACS) in 2002.
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